Creator Media Kit — 2026

Kaid Panek

Ranch Life.
Unfiltered & Live.

Cattle rancher. Former Regional Water Master.
A trusted voice in agriculture.

Scroll
0 ↑ 254%
TikTok Annual Views
0 ↑ 266%
Facebook 90-Day Views
↑ 0
90-Day View Growth
0
Non-Follower Reach

Top Content

See It In Action

2.3M Views
Calving Season Live
Calving Season Live
1.3M Views
Ranch Reality
Ranch Reality
332K Views
Water Master Education
Water Master Education

Content

What the Audience Comes For

Six distinct content categories driving year-round engagement across every platform.

Calving Season Live

Daily Ranch Reality

Water Master

ShowDad

Podcast & Long Form

Ag Commentary

By the Numbers

Platform Performance

TikTok
Annual Views 4.9M
Year-Over-Year Growth ↑ 254%
Avg. Video Completion Above Platform Avg.
Audience Trust Index High
Facebook
90-Day Views 7.3M
90-Day Growth ↑ 266%
Primary Audience Producers 35–64
Engagement Quality Premium
Instagram
Accounts Reached 475K
Non-Follower Reach 80.7%
Reels Performance Strong Discovery
Story Completion Rate Elevated
Audience Profile
Core Demographic Ranch Owners & Operators
Geographic Focus Western US
Purchasing Authority Decision Makers
Brand Affinity Ag-First Buyers

Current Partners

Already In The Barn

A curated roster of ag-aligned brands integrated authentically into daily content.

Moly Manufacturing Moly Manufacturing KSX Performance KSX Performance Optiwize Optiwize AG-GEAR AG-GEAR Roots Chips Roots Chips Key-Lix Key-Lix
As Seen In
American Cattlemen Brand Ambassador AGDAILY Idaho State Journal Pro Ag Podcast Twin Rivers Media American Cattlemen Brand Ambassador AGDAILY Idaho State Journal Pro Ag Podcast Twin Rivers Media

Press

Hot Off The Press

American Cattlemen

Twin Rivers Media LLC Appoints Kaid Panek as Brand Ambassador & Multimedia Content Strategist

Read The Story →
Idaho State Journal

Soda Springs Trio Brings Rural Idaho Humor to Podcast Airwaves

Read The Story →
AGDAILY

Idaho 4-H Pig: A Story With Purpose

Read The Story →

Partnership Opportunities

Sponsorship Packages

Custom integrations built around the moments your audience actually watches. Custom pricing available on inquiry.

Package 01

Calving Season Partner

Maximum visibility during the highest-traffic window of the year. Calving content consistently outperforms all other categories — capitalize on peak viewership when the audience is most engaged and most active.

  • Dedicated integration across all calving content
  • Product placement in live coverage
  • Branded callouts in peak-view videos
  • Platform-wide amplification during season
  • End-of-season recap feature
Inquire Now
Package 02

Ranch Integration Package

The full-ecosystem approach. Your brand woven into daily ranch life across all platforms — from morning feeding to late-night podcast — for sustained, high-frequency exposure to a loyal, buying audience.

  • Year-round daily content integration
  • Multi-platform brand presence (TikTok, Facebook, Instagram)
  • Dedicated product review and demonstration
  • ShowDad segment sponsorship
  • Podcast mid-roll and pre-roll reads
  • Quarterly performance reporting
Inquire Now
Package 03

Podcast Sponsor

Own the long-form format where purchase decisions happen. Podcast listeners are the most engaged, highest-intent segment of the audience — perfect for products requiring explanation and trust-building.

  • Pre-roll and mid-roll host-read ads
  • Dedicated episode feature (upon request)
  • Show notes and link placement
  • Cross-promotion on short-form clips
  • Guest appearance option available
Inquire Now
Come On In

The Gate's Open.

Partnerships are hand-picked. If your brand belongs on the ranch, there's room for one more. Reach out — the gate doesn't stay open long.

Send an Inquiry

Response within 48 hours  ·  Custom proposals available